New name, same old stuff?

www.churchmarketingsucks.com Does this website seem a little off to anyone else but me? I find it odd to see a website dedicated to the bashing of a practice while itself unashamedly utilizing the very same techniques it holds in contempt. I'm as much for change as anyone. I think the church as a culture is in need of awakening. But a lot of what I see that comes along in the name of change is not necessarily a fundamentally different approach. One of my favorites over the years are the great claims in worship music, boasting that it is "fresh" or "cutting edge, when you find out its only just another way to rhyme "king" with "sing" and "adore" with "forevemore." New churches that spring up can say they are doing church differently, but the only thing that might be different is aesthetics. They still meet on Sundays (or maybe Saturday in a warehouse) and listen to one guy speak after singing a few songs. The only real distinction is that they lit a bunch of candles and dimmed the lights a bit. Real change has got to come from an authentic core. Being an approval junkie, I worried a bit about yesterday's post, fearing that my honesty may come back to bite me, but therein lies much of the problem with the church, of which I have been a contributor. These posts are an attempt to get the log out of my own eye first. I wish these guys well at their effort of initiating change. I just think I'll go about it a different way.