Sunday, December 30, 2007
2008 Resolution #3
Friday, December 28, 2007
2008 Resolution #2
Thursday, December 27, 2007
New Year’s Resolutions for 2008
Sunday, December 23, 2007
Sun and Moon
Thursday, December 13, 2007
We have this many in...
Sunday, December 09, 2007
One of these things is not like the other...
Friday, December 07, 2007
I hate God
Wednesday, December 05, 2007
Random Acts of Redemption
Thursday, November 29, 2007
Why you should quit the ministry.
Wednesday, November 28, 2007
Jesus and the Mob
Tuesday, November 27, 2007
Did I win, Part 2
Sunday, November 25, 2007
Did I win?
Sunday, November 18, 2007
Emotionally Reading the Text
Friday, November 16, 2007
Origin
Sunday, November 11, 2007
What would Jesus say...
Wednesday, November 07, 2007
10-20-30 years ago
Monday, November 05, 2007
Fast Food
Wednesday, October 31, 2007
Need
Sunday, October 21, 2007
Speak up, I can't hear you
Tuesday, October 16, 2007
Perspective
Sunday, October 07, 2007
What was that all about?
Sunday, September 30, 2007
Becoming Churchless 101
Wednesday, September 26, 2007
The Weight of the World
Thursday, September 13, 2007
Die Trying
Tuesday, September 04, 2007
Looking Back
Friday, August 24, 2007
Explaining some terms
Sunday, August 19, 2007
Free to be Angry
Thursday, August 02, 2007
Remembering Dad
Tuesday, July 24, 2007
Guilt
Tuesday, July 17, 2007
CB's and Cell Phones
Thursday, July 05, 2007
Theology on a Napkin
Tuesday, June 26, 2007
Turning 40
Tuesday, June 19, 2007
Thinking inside the box.
Sunday, June 10, 2007
Job versus Work IV
Friday, June 08, 2007
Job versus Work III
Tuesday, June 05, 2007
Job versus Work II
Monday, June 04, 2007
Job versus Work
Tuesday, May 29, 2007
The Dog and the Saltdogs
Tuesday, May 22, 2007
Are you using Me?
Thursday, May 17, 2007
Changing Careers
Tuesday, May 15, 2007
No longer a professional
Tuesday, May 08, 2007
Living Backward
Wednesday, April 25, 2007
Branding the Church
Since we are starting a new business soon, I’ve been reading up on marketing and the act of creating a recognizable brand, which is known as “branding,” Similar to a rancher putting a mark on the hip of his cattle, branding a business helps it stand out from another herd. Branding is an identifier. One way a brand is created is by the use of catch phrases, or by-lines, that summarize the product or business. Coke is identified as “The Real Thing.” McDonald’s changes theirs from time to time, lately it seems like they want me to know that “I’m lovin’ it.” I even remember back when I was a kid, the fuel additive, STP, was known as “The Racers Edge.” The catch phrase attempts to connect the product to the consumer, by making the brand seem like something worth having. Coke thinks you value authenticity, so you would probably want The Real Thing. Nike thinks you will buy into the discipline it takes to get good at a sport, so it tells you to Just Do It. You get the picture The Church As We Know It plays the same the same branding game by using its own by-lines. Here’s a few I’ve come across recently:
- A church of Broken People
- A bunch of messed up folks, so you’ll feel right at home.
- Not perfect, just forgiven.
I get the idea of trying to connect with people who have needs, but at some point doesn’t this kind of marketing break down? In the attempts to build a bridge between church and culture, does it help to say that the only difference between you and me is that I’m forgiven? It may inspire you, but it leaves me a little flat. I’ve got my weaknesses like the next guy, but I certainly don’t want to stay there. I don’t want my Achilles heel to be my identity. I want to be different. I want to grow and change. I want to leave that old stuff behind and live free. Can I do that among a bunch of people who boast about being messed up? The Church As We Know It needs to be aware of this focus. If it is to live by marketing, it must be willing to die by that same marketing. Branding itself as a Not Perfect, Just Forgiven will only lead to a church with no visible differences from its culture. At some point, who wants be a part of a group of people whose forgiveness doesn’t really lead to anything?