Tuesday, January 27, 2009

Wednesday Night is Ladies Night

Dear Current Pastor,

Ever wonder if doing church in the way that you commonly know it is most effective? Do you ever sense that there might be a better way? Let me offer you some advice that won’t cost you a dime, and will save you the cost of a trip to the South Barrington Headquarters for the annual pep talk.

Implement a cover charge for your Sunday Services.

Think about it this way. Anything that is worth something has a cost associated with it. Gasoline isn’t free. Movies aren’t free. Tickets to concerts now can cost over a hundred dollars. Why should your Church As You Know It be any different?

Oh sure, you have the tithe, but you and I both know that only about 20 percent of your people foot the bill for the rest of the freeloaders. Have you made it too easy for folks to get in, get out and get on with their life? Would anything change if you had to give the usher five or ten bucks just to get in the door?

Yes, I’m serious.

Your church is a production just like any other business or entertainment endeavor. You are dispensing a product that costs you and your team time and money every week, yet you don’t expect every person to bear any cost whatsoever. This seems out of sorts with a basic principle of cost/benefit analysis. If your people are benefiting from your work, and they aren’t paying for it, who’s the smarter one of the two?

See, if you charge a cover, and your services are really that powerful and life changing, you’re going to get people to shell out the cover charge, no problem. People bitch about rising ticket prices at the theater, but they still go don’t they? Hollywood only needs to worry when people stop going to movies.

And the same for you. If you charge a cover at church, and no one wants to pay it, then Supply and Demand proves to be right once again. If there is no demand for what you supply, then maybe its time to take a closer look and ask why?


glenn said...

Maybe we should stop trying to give people a performance and give them ourselves instead.

tyler. said...

i've wondered this too. back when i was doing improv, we had it in the budget to do the shows for free. however, we realized that people invest emotionally into something that they've invested financially. the expectations are higher, and so is the satisfaction when those expectations are met.

bolt said...

Sometimes deaf ears can fall upon your words, for I too am a product of that swamp.